With the growth of the internet and many people embracing technology, digital marketing is a great way to market your business. Whether you are a small or a large business, you can adopt digital marketing to promote your business products and services. You can reach a wider audience through digital marketing compared to the traditional marketing strategies. In this article, we are going to focus on different types of digital marketing strategies for small businesses.
What is Digital Marketing
Digital marketing is a form of business marketing or advertising that takes place online by leveraging the internet. The business is able to interact with potential customers through the internet and other forms of digital marketing.
Digital Marketing Tips for Small Businesses
If you have a business, you can advertise it online and reach a greater audience with much ease. Digital marketing strategies can be much cheaper compared to traditional marketing strategies and can lead to more sales conversion. Consider the following types of digital marketing strategies for startups.
1. Social Media Marketing
Social media marketing is one of the most popular digital marketing strategies for small businesses. You can use platforms like Facebook, Instagram, Twitter and Linkedln. Many people are on social media and you can easily market your business without much costs. You can create business' social media pages and invite people to follow or like the page. You can the be posting your business products and services for free.
Besides, you can use paid social media marketing to reach a wider audience. Create an ad, pay for it and then the social media platform will run the ad for a specified period. You will need optimize your social media profile and then start creating new posts regarding your business products or services.
Read also: Social media marketing trends.
2. Search Engine Marketing
Search Engine Marketing (SEM) is also an excellent digital marketing strategy for startups. This marketing strategy focuses on search engines to promote products and services. When people search for a product on search engines like Google or Bing, they can find it from the search engine results pages.
To start marketing your business through this strategy, you need to first research keywords related to the product or service. Once you have the keywords, create an ad and then optimize it with the keywords. You can hire an expert to create a pay per click ad. You can then launch your search campaign. When a person clicks the ad, you will pay a small fee based on pay per click basis.
3. Search Engine Optimization
Search Engine Optimization (SEO) should not be confused with Search Engine Marketing (SEM). The two are different. SEO focusses on optimizing your content for search engines using keywords. If you have a blog, this is a great way to promote your business. When people search a product or service you are offering, your website can appear in search engines.
You need to focus on optimization and keyword research in a specific niche. This is not a paid advertising, but it requires time and effort to optimize your content. You also need to use certain optimization tools. Your business will rank for some specific keywords. This is a great way to gain organic traffic for free.
4. Content Marketing
Content marketing is a popular digital marketing strategy for small businesses. Content marketing is a great way to attract and retain audience for your business. Content marketing focusses on long term results and sustainable growth of business customers. An example of content marketing is a company dealing with insurance products. The company can start a blog to educate people about insurance polies. By so doing, the business will attract audience while educating them.
To promote your business through content marketing, you need to offer quality content, relevant topics and optimize for SEO. You can promote your business through content marketing using blogs, online courses, YouTube channel and podcasts.
5. Email Marketing
Email marketing is also a popular digital marketing tip for small businesses. Many people who visit your business website may not buy a product immediately. As such, you can ask your website visitors to leave behind their email address. You can then save their contact information like email address and be sending them updates about new or improved products and services.
You can promote your business products and services through email marketing using promotions, newsletters, and updates. People would be willing to leave their email address behind if they anticipate free service trial, coupon deals, free digital download, or site membership. This is a great and cheap way to promote your business once you get many emails.
6. Google My Business
Google has an excellent marketing strategy for small businesses known as Google My Business. You can list your business on Google and when people search a service you are offering; your business can appear on the searches. To make it through this kind of digital marketing strategy, ensure that your business has a unique brand name.
Google My Business search results combine Google Maps profile, Google reviews and Google profile. When people search a service or product you are selling, if your business profile ranks well on GMB listing, it will appear through a normal search.
7. Coupon Deal Sites
You can promote your business or service through platforms like Groupon. Through the site, you can gather massive audience. It is with noting that it is a paid advertising and you would need to be running 300% markup. Otherwise you will lose your money on Groupon deal. Some of the benefits of promoting your business through this strategy is that mass exposure, and high brand awareness.
You can succeed more with coupon deal by offering discounts. When you offer huge discounts, you will attract people willing to try your products or services. When people test and try your product or service and they like it, it leads to higher customer retention.
8. Affiliate Marketing
Affiliate marketing is a new trend in digital marketing strategies for small businesses. Affiliate marketing involves personas or third parties promoting your business’ products or services for a commission. When the affiliate marketer successfully makes sale, he earns a commission. There are many people making money online through affiliate marketing.
You can promote products and services using affiliate marketing strategy through blogs and social media platforms like Facebook or Instagram. You will need to work with affiliate networks to start promoting your business through this strategy. Some of the best affiliate marketing networks include ClickBank, ShareASale and Amazon affiliate program.
Summary of Types of Digital Marketing Strategies for Small Businesses
The above are some of the best digital affiliate marketing strategies you can adopt for your business. Before deciding the type of digital marketing strategy to adopt, consider your budget since some of them are paid advertising. You can combine multiple digital marketing strategies to ensure that you reach a greater audience.